5 Ways To Start Mobile Marketing Now
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If you don’t already know mobile marketing is the next boom on the Internet. The time to start studying this highly lucrative form of advertising is now. About 50% of big companies already use some form of mobile marketing, so it’s imperative that you start. Been asking yourself how to get started and where to look? Well, in this article you’ll discover the psychology of a mobile user, mobile marketing interaction, the high profit benefits of mobile marketing, how to setup a mobile website, and mobile key phrases you should use.
What Is The Psychology Of A Mobile User? You’d never think that a mobile user might think different than your average desktop user, but they do. Mobile users see their phones as one of the most important possessions they own, with a thought of privacy that comes with it. This is why you have to treat each marketing message you send to them very carefully, unlike email where you have a little more room for play. The best way to market to mobile users is to give them something quick and valuable they can use right this instant. Being conscious of their time and giving something valuable will endear your mobile customers to you.
Mobile Marketing Interaction. In mobile marketing you’re sending your advertising message into a 2” to 5” screen, so making sure your customer scrolls less gets the sale. The best ways to market in this medium is via mobile coupons, promotions with validation, text message alerts, MMS coupons, and text to win alerts. When you interact with your new customers like this you gain profit quicker, and connect with them differently than other merchants.
The High Profit Benefits Of Mobile Marketing. You have many benefits to choose from in mobile marketing. A mobile customer always has their phone with them, and of all text messages sent to mobile phones, 94% of those are read instantly. You can try new campaigns, and instantly know if any of your campaigns are a flop. This is market testing and intelligence at its fastest. With the mobile market you have a much wider demographic to market to, millions instead of mere thousands. When you combine all those benefits you have a wave of instant profits coming your way.
Setting Up Your First Mobile Site. You can turn your current marketing site into a mobile optimized site by going to Godaddy, and buying a .mobi domain name for $7. Once you’ve bought the domain name Godaddy will let you type in your current domain name and optimize your whole site into a mobile site right there. This makes it easy and cheap for the first time mobile marketer. You should also take any Flash off of your new mobile site, clean and fast is key with the mobile user. Go to the Google tools site to make sure your mobile site is crawl-able by all search engines.
Key Phrases For Mobile Marketing. The old way of key phrase mining is over, and the long tail is dead in mobile marketing. In mobile marketing you have to shorten the key phrase as much as you can. There are tools online to find what mobile users are searching for. Typically the phrase “New York pizza shop” will be “NY pizza” or just “pizza”.
Don’t Stop Now. I’ve barely scratched the surface in this article on the possibilities of mobile marketing. To get started, this is all you need though. So, don’t stop now, go out there and do these tips.
Sifting through the Internet for a reliable resource on mobile marketing just got easier!